Great Post on Attracting the 18-40 Crowd

Lately, I’ve been posting links to interesting articles on the Odds & Ends section of this blog (directaddress.tumblr.com or the link above). Think of it as a retweet with a slightly longer shelf life.

But I wanted to highlight an awesome post by the awesome Melissa Hillman, artistic director of Impact Theatre, which, by the way, is awesome.

If you are involved in a theater company, and you want younger audiences, and you don’t do every single one of these things at the same time, you are failing.

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